Would you trust dietary guidance from the U.S. Academy of Nutrition and Dietetics if you knew it held financial stakes in ultra-processed food giants like PepsiCo and Nestlé? Hardly.
Thankfully, there’s an alternative: a genuinely independent organisation that takes no outside funding. It’s lean, unburdened by influence, has no shadowy hands on the tiller, no corporate ventriloquism, and refreshingly, no advertising. Just research, presented plainly, and left to stand or fall on its own merits. Click the image above or the black box below.
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Last week I offered free website critiques to readers. I'm encouraged that readers became involved. My offer remains open.
What I've learned: most websites are love letters to the people who built them. Pages of qualifications, years of experience, accreditations. Valuable as background information but overdone, and they risk being the visual grammar of insecurity dressed up as authority.
Your visitors arrived with a problem. They want to know if you can fix it. They're not reading your biography. They're assessing you.
Lead with their pain, not your credentials.
It's about them. Not you.
Graeme & Phylipa Dinnen
ResourcesForLife.net
